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Profit, simplified.

Fractional CFO & Clean Books for Tech, Healthcare, and SMBs

We cut through financial clutter so you can focus on profitable decisions, not spreadsheets.

Start Your Free Review

ProfitUp – Our Advantage

Our Advantage

Three ways ProfitUp keeps your finances simple and focused on growth.

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Fractional CFO

Hiring decisions
Pricing strategies
Growth insights

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Clean Books

Rebuild and maintain your books so every P&L and cash report is simple, accurate, and ready whenever you need it.

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Growth Focus

See exactly which products, clients, and channels drive profit and which are quietly draining it so you can grow with confidence.

Meet the Expert

Vimal Bava, CPA
Fractional CFO & Strategic Advisor

For years, I watched good businesses drown in confusing reports and messy books.ProfitUP exists to turn that clutter into a clear, calm profit story you can actually use to make decisions.

ProfitUp – Pricing Paths

Choose Your Path to Profit Clarity

Four simple ways to work with ProfitUp – from a quick health check to full CFO support.

Every path starts with a Profit Review Call. On the call, we’ll decide together which option fits best.

Start with a Profit Review Call

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Profit Review

For owners who want to know exactly where the money’s going.

Free diagnostic call plus a 1-page breakdown of your key profit and cash-flow gaps.

$0 · Free

Most popularGrow

Monthly CFO Advisory + Clean Books

For established businesses ready to improve cash flow, profit, and financial clarity.

Monthly accounting plus a CFO workbook, dashboards, and ongoing strategy support.

$3,500 / month

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CFO Sprint + Books Rebuild

For owners who need a complete financial reset, fast.

A focused 4-week sprint to rebuild your books, set up dashboards, and reset your cash-flow strategy.

$18,000 one-time

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Clean Books + Clarity

For owners who want clean numbers without full CFO advisory.

Monthly accounting, reconciliations, and simple reports you’ll actually read.

$1,500 / month

How It Works

Three simple steps from financial frustration to a clear path for profit.

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Book your free Profit Review

Tired of confusing numbers and tight cash? Choose a time that works for you, and we'll discuss your biggest pain points. Then we'll ask you to share some of your financial information.

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Get your Profit Diagnosis

We uncover the hidden story behind your profit, cash flow, and key leaks, mapping it all into a simple, plain-English summary with actionable insights—no jargon, just clarity.

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Choose a path & scale

Pick the plan that fits best: Grow, Scale, or Extra—and get moving with a clear action plan to make profit only go up.

Free PDF · Profit Blueprint

Unlock the 16 Levers That Drive Your Profit

Get a practical, easy-read guide that shows you exactly where your money is getting stuck — and how to fix it.

Perfect for healthcare owners, tech founders, and service businesses that want clarity — not spreadsheets.